Organizations, across the spectrum of industries, work to make themselves appealing to those they are looking to engage with.  They work so hard to develop messages that resonate with people, whether as clientele or during employment.

Now more than ever, people are looking to engage with organizations that “walk and talk” like they do.  Unfortunately, many organizations have a sly enemy that makes them fail to fully capitalize on their engagements, and drives their impressions to fall flat — language.

We at FAI, truly understand how difficult it can be to connect with those from different backgrounds and that speak different languages.  That’s why we work to help organizations through a 2 phase process of “strategy development” and “implementation”.

During strategy development, we help organizations look at every point of contact and find how we can process the communication so it is seamless and culturally sensitive.  We also aid in the implementation of that strategy through interpretation, translation, and cultural integration work.

This way, instead of going through this alone and being left behind in noise, organizations can smoothly and effectively engage with the diverse populations they are after.

So, whether it’s an organization looking to interact directly with increasingly diverse populations, or a marketing agency, not only searching for additional streams of revenue, but looking to help their clients do the same, FAI helps guide them through the complex world of language so they can focus to doing what they do best: serving those they connect with.